first-ever tv, twitter & snapchat integreation
Working closely with ABC Family and Pretty Little Liars, Audi immersed fans into a murder mystery by pioneering an integrated experience across television, Twitter, and Snapchat.
Garnering press coverage across more than 75 outlets, Nielsen reported the campaign drove a 24% lift in brand association, 11% lift in message association, and doubled the likelihood consumers viewed Audi as entertaining. Twitter revealed the initiative captured more than 487 million impressions and performed better than 98% of all campaigns on the platform ever. The Audi Snapchat profile grew by more than 130,000 new followers, continuing to outpace nearly every other brand.
Awards
- Web Marketing Association IAC Awards - Winner, Social Media Campaign of the Year
- W3 Awards - Gold in Social Content Marketing
- Word-of-Mouth Marketing Association - Silver in Technology Implementation
- Shorty Awards - Finalist for Best in Snapchat
- Digiday Content Marketing Awards - Finalist for Most Innovative Use of a New Social Platform
- Digiday Awards - Finalist for Best Use of Mobile
- Digiday Awards - Finalist for Best Use of Social
- Hubbies - Finalist for Best Use of Branded Content
- PR Newswire Social Media Icon Awards - Finalist for Best in Snapchat
- OMMA Awards - Finalist for Mobile Marketing: Integration Across Platforms
- OMMA Awards - Finalist for Social Media: Marketing Across Platforms
Andrew Elliott
