audi storms super bowl with snapchat
During Super Bowl XLVIII, Audi and The Onion executed the world’s first successful Snapchat campaign at scale, connecting the luxury carmaker with a new, millennial audience during the Big Game.
Advertising Age reported Audi drove the most mentions of any other automaker during the Super Bowl. The Four Rings trended nationally on Twitter with more than 2,400 mentions, captured 40% share of voice, and garnered 37 million impressions. CIO ranked the campaign as "one of the 14 must-see social media success stories" along with Pharrell's hat, West Jet Holiday, and BatKid.
Awards
- iMedia Agency Awards - Winner, Campaign of the Year
- W3 Awards - Silver for Innovative & Experimental Marketing
- Word-of-Mouth Marketing Association - Silver in Mobile Marketing
- Digiday - Finalist for Best in Content Marketing
- Digiday - Finalist for Most Innovative Use of a Social Platform
- Mobile Marketing Association's Smarties - Finalist for Best Use of Social Media
- Mashable's Mashies - Finalist for Best Use of Snapchat
Andrew Elliott