2015: year in review

Amidst its toughest crisis, Audi positively trended nationally twice on Twitter, increased engagement by more than 10% across all channels, and brought home more social awards than ever before. More importantly, Audi built a foundation for a more integrated future with Marketing, Communications, Retail, and Customer Experience with new tools, expanded teams, and organization-wide training.

Highlights

• Ranked 3rd of all brands in the Automotive Social Index by Brandwatch
• Ranked 11th in Klout's Top 50 Most Influential Brands, up from 20th last year
• NetBase ranks Audi one of the "Most Loved Brands in Social Media"
• Increased Instagram and Twitter engagement by 22%
• Increased Facebook engagement by 13%
• Grew the community by 1.85 million fans

Awards

• Web Marketing Association IAC Awards: Social Media Campaign of the Year
• W3 Awards - Gold in Social Content Marketing
• Word-of-Mouth Marketing Association - Silver in Technology Implementation
• Shorty Awards - Finalist for Best in Snapchat
• Digiday Content Marketing Awards - Finalist for Most Innovative Use of a New Social Platform
• Digiday Awards - Finalist for Best Use of Mobile
• Digiday Awards - Finalist for Best Use of Social
• Hubbies - Finalist for Best Use of Branded Content
• PR Newswire Social Media Icon Awards - Finalist for Best in Snapchat
• OMMA Awards - Finalist for Mobile Marketing: Integration Across Platforms
• OMMA Awards - Finalist for Social Media: Marketing Across Platforms