2016: Year in Review

In 2016, Audi had one goal: become the must-visit social destination for gear-heads and non-gear-heads alike. To do this, we revamped our content creation process, built innovative platform partnerships, and pioneered new technologies to drive earned media.

It started by scaling asset production through the creation of our own photo and video creator network. Leveraging this group, we were able to explore subjects ranging from the physics behind a stunt, to how to shoot your Audi like a pro. This approach aided in growing the Audi Instagram account from 1.5MM to more than 7.3MM in just two years.

Audi also launched its first in-market program to drive consumers down the funnel.  Pioneering new media formats on Facebook and Twitter, this new approach turned social into the fastest growing source for site traffic and sales leads.

The brand also explored new technologies, hijacking the Wi-Fi at the New York International Auto Show and creating the first-ever live motorsports race on Twitch.

The result was a supercharged year, breaking ground and records with influential mentions, press headlines, and innovative marketing recognition.