audi sends benz leds in super bowl blackout
During the 2013 Super Bowl, the lights at the Mercedes-Benz Super Dome malfunctioned, plunging the stadium into darkness. Audi combined fast hands and quick wit to use this opportunity to remind consumers of the Four Rings' innovative LED headlight technology and have some fun with our competitor.
Along with Oreo, Audi ushered in a new phase of social media -- real-time marketing, and with it, garnered coverage from the likes of CNN, Advertising Age, and other mainstream outlets.
This in-the-moment stunt was the cherry on top for the most socially successful Super Bowl campaign for Audi to date.
- Garnered 10.2 million YouTube views, 42% more than the previous year.
- Captured 61 million impressions, a 210% increase more than the previous year
- Recognized by celebrities such as Kevin Jonas, Erin Andrews, Aaron Paul, Kirstie Alley among others
Andrew Elliott
