Andrew Elliottwork

Audi & Marvel break content engagement records

Andrew Elliottwork
Audi & Marvel break content engagement records

One constant in the ever-evolving Marvel universe is Stan Lee, the mastermind behind the comics and cameo star of every Marvel movie to date. Before the living-legend rides off into the sunset, it was time for him to pass on his cameo skills in a film featuring plenty of...well, cameos.

Facts & Figures

  • More than five million views across social channels
  • More shares per view than any view in Audi history
  • 130,000 total engagements on owned content, a new record
  • Only Audi initiative, other than Super Bowl, to gain coverage in traditional and progressive outlets alike, including Time, Fast Company, Playboy, and IGN