audi steals the super bowl from bmw
For the first time in five years, Audi decided to sit on the Super Bowl sidelines. As the saying goes, "social never sleeps," and when the star of BMW's Super Bowl commercial, Katie Couric, revealed that she actually drives an Audi, we primed for the Super Bowl hijack.
Facts & Figures
- 4,100+ Retweets and 7,000+ Favorites
- Second most engaged tweet of the entire Super Bowl
- Featured in every Super Bowl social media recap
- Captured national attention from influencers like the Executive Editor of Time, Apple evangelist Guy Kawasaki, pop singer Rebecca Black, and the number one YouTuber, PewDiePie.
Andrew Elliott
