marvel's first socially crowd-sourced comic
In partnership with Marvel, Audi developed a first-of-its-kind interactive comic experience, inviting fans to join Marvel artists and craft Tony Stark's epic battle with Blizzard.
Every few days, more than 63,000 fans directed dialogue, illustrations, and made choices for Tony Stark: where to go, what armor to wear, or which attacks to launch. The artists then went to work, crafting the next chapter or key decision.
28 million impressions later — in true superhero fashion — the story came to a climactic final battle: a grand finale of fan participation where they could draw, photograph, or create the scene themselves for a chance to go to ComicCon. All participants could see their names listed as contributors alongside the Marvel artists in the final comic and download their own copy from the online Marvel store.
Awards
- Finalist, Shorty Awards - Best Use of Content
- Luxury Daily - Top Digital Brand Campaign of 2013
