2014: Year in Review

In 2014, Audi continued to reinforce its leadership position in social media by organically sparking a nationally trending topic, pioneering Snapchat, integrating social & television, and gorilla marketing its way into the World Cup.

Highlights

• Drove one billion social impressions from influencers
• Achieved highest share of voice among competitive group
• Grew the community by 68% more than Mercedes and BMW combined
• Ranked 20th in Klout's Top 50 Most influential brands, BMW & Mercedes didn't make the top 50
• Ranked by AdWeek as a top brand in social innovation, along with Coca-Cola and the NBA

Awards

• iMedia Agency Awards - Winner, Campaign of the Year
• W3 Awards - Silver in Innovative & Experimental Category
• Word-of-Mouth Marketing Association - Silver in Best use of Mobile
• Digiday - Finalist in Best in Content Marketing
• Digiday - Finalist in Most Innovative Use of Social Platform
• Mobile Marketing Association's Smarties - Finalist in Best Use of Social Media
• Mashable's Mashies - Finalist in Best Use of Snapchat