Ogilvy & Mather

2011 Ford Explorer Facebook Reveal
Played an integral role, from conception through execution, for the first-ever vehicle reveal on Facebook, generating 513 million impressions, 48,000 mentions & 106,000 completed builds on FordVehicles.com.

Awards
•    2010 Cannes Lions Silver Lion for Social Media
•    2010 PRWeek’s Top Five Social Media Campaigns of the Year
•    2010 Mashable’s Five “Game-Changing” Social Media Campaigns


2012 Ford Focus Global Test Drive
Reinvented the test drive event through a YouTube submission contest by bringing together influencers from around the world to raise money for charity. The first-ever global test drive doubled Ford’s share of voice and garnered 500,000 video views.

Awards
•    2011 PRWeek Finalist for Best Use of Social Media
•    2012 Holmes Report Gold SABRE in Blogger Outreach

 

2010 BP Deep Water Horizon Crisis
Managed and grew BP’s social media presence in response to the crisis in the Gulf of Mexico from 6,000 to 160,000 and developed a content-driven response strategy of more than 300 videos.

Awards
2011 Ogilvy Professional Achievement Award


2009 United Nations Climate Change Conference
Led the United States strategy and execution in a worldwide campaign to drive awareness of the UN Climate Change Conference, driving a social rallying cry and digitally connecting it to the live event in Denmark.

Awards
2010 Cannes Lions Award Finalist in Best Use of Live Events: United Nations’ Hopenhagen

2009 TED: Charter for Compassion
Karen Armstong leveraged her TEDTalk to inspire leaders and citizens around the world to pledge their commitment to peace and compassion for others. Global social outreach led to more than 110,000 signatures including Richard Branson and the Dalai Lama.

Awards
2010 Thoth Award in Global Communication: Technology, Entertainment, and Design Conference