Content reboot increases sales 300%

Verizon's last place position in consumer engagement and low contribution to business objectives required a complete renovation of its approach to content. 

Pillars and frameworks were implemented to drive thought-leadership, tech-prowess, and consumer benefit. Production capabilities were remapped from vector graphics to video-first.  Media buying shifted from solely bottom-funnel ads to through-the-funnel, allowing content to draw consumers into the brand, and the re-target based on different consumer reactions and engagement.

Facts & Figures

• Engagement increased 150% across all platforms
• Influential mentions grew 400%, outpacing the competitive set
• Shopper traffic from social more than doubled week-over-week
• Sales from social increased 300%