Verizon tops competition in positive sentiment

For the 2016 holidays, Verizon broke new records in brand sentiment by asking consumers to put down their mobile phones and instead, connect with their families.

Facts & Figures

• 28 million impressions
• 1.5 million views in two days
• 30% positive brand sentiment (96% positive/neutral), the highest for the year

In the midst of a traditionally heavy period for sales messaging, Verizon looked to jump-start brand love and interest to separate themselves from the competition. 

The short film called on fans to “be present," and trade in tweets for time with the family.  The video, strategically released right after Black Friday, spiked positive sentiment to its highest for the year and set new records for video engagement.  With 1.5 million views, it became one of the most watched for the brand.