Instructor: Miami Ad School

In the summer of 2014, I had the opportunity to develop the core curriculum for Social Media at the Miami Ad School in Florida.  As part of a three-month bootcamp for students from around the world, courses covered how to:

• Create brand- and business-building objectives
• Prioritize the right audience
• Develop your own tone & voice
• Uncover brand stories
• Drive shares and click-throughs
• Make the case for increased paid media
• Manage emerging media influencers
• Measure success in a fractured marketplace