Instructor: Rollins College

While working in digital marketing for the National Geographic Society, I had the opportunity to develop a three-day email marketing course for the Crummer School of Business and Center for Philanthropy and Non-Profilt Leadership.  Serving to jumpstart fundraising opportunities for organizations in the southeast United States, the classes covered how to:

• Prioritize email in a non-profit's marketing mix
• Select low-cost, high-impact tools and vendors
• Build an engaged audience
• Contruct test and learn opportunities
• Drive shares and click-throughs
• Track web behaviors and measure success