Judge: North American Effies

Since 1968, the Effie Awards honor the most significant achievement in marketing: ideas that work. In order to succeed, entrants must detail the "why" behind the strategy and provide proof that the work delivered business-building results.

In 2016, I had the opportunity to judge one of the most prestigious advertising competitions, the North American Effie Awards, for the following categories:

• David vs. Goliath
• Brand Renaissance
• Corporate Reputation
• New Product or Service Introduction
• Small Budgets
• Sustained Success